PROBLEMS CREATE OPPORTUNITIES

Problems are roadblocks that signal "stop."
Problems are diagnostic tools that reveal where the market actually has a need. Every time something broke (cost, tech failure, ownership loss), it forced the founder to find a smarter, not just a harder, solution.

To align your team's behavior with this lesson:
• When you hit a problem, ask: "What new ability is this forcing me to learn?" (e.g., The founder learned WordPress, domain management, and Google Play console because problems forced him to).
• Create a "Problem Log." For every major issue (like the deprecated Gradle version), write down:
o Problem.
o Who else has this problem? (If many, it's a market opportunity).
o What simpler tool bypasses this problem entirely?
• Distinguish between "fatal" and "informational" problems. A fatal problem stops the vision. An informational problem (like the source code being encrypted) tells you which door not to enter. COSTLAB stopped trying to open that door and built a new one (web dashboard).